Moodboard & Brand Guide: Developed a visual identity that reflects the Spring 2025 collection’s aesthetic.

Flat Lays & Lifestyle Photoshoots: Designed visually compelling product imagery to support marketing campaigns.

Gift-With-Purchase Offerings: Curated special items to incentivize purchases.

Physical Collateral: Produced branded bubble mailers, influencer boxes, and sticker sheets to elevate the unboxing experience.

Event Planning: Organized a launch party featuring interactive activations and a philanthropic component, plus an influencer event to enhance brand awareness.

Title: Electric Escape- Spring 2025 Campaign- Intern Project

Company: Electric Picks Jewelry

Duration: Summer 2024

Role: Operations Intern

The Objective of this project was to develop a comprehensive plan for the
Spring 2025 product launch, covering branding, marketing strategy,
promotional materials, and events.

Challenges: Coordinating multiple deliverables across design, production, and event planning within a tight timeline.

Solution: Implemented a detailed project management plan with milestones and cross-functional team check-ins to ensure timely execution.

Outcome: Developed a holistic marketing plan that aligns with Electric Picks Jewelry’s brand identity and resonated with its target audience.

Strengthened brand presence through thoughtfully designed visuals and engaging events.

This project reinforced the importance of integrating visual branding
with strategic marketing efforts. It also highlighted the value of
experiential events in fostering brand loyalty and community
engagement.

Collaborators: Annamarie Maher, Alexa GinGold, Bela Cruz, Bella Riether, Hannah Nguyen, Izzy Cano & Oriana Larisch

Seasonal Themes & Trends: Crafted strategies that reflected each season’s unique aesthetic and trends.

Content Formats: Incorporated posts, stories, reels, and user-generated content to create a diversified and engaging social presence.

Event & Campaign Alignment: Ensured content aligned with key seasonal events, holidays, product launches, and broader campaigns.

Brand Messaging & Voice: Maintained a consistent, on-brand tone that resonated with John Apel’s audience.

Strategic Planning: Developed detailed content calendars and creative briefs to guide execution across all social platforms.

Title: John Apel Jewelry – Seasonal Social Media Strategy

Company: John Apel Jewelry

Duration: September 2023-September 2024

Role: Social Media Strategist/Manager

The objective of this content strategy was to develop a dynamic, seasonal
content strategy for the brand’s social media channels, aimed at driving
engagement, brand awareness, and audience loyalty.

Challenge: Balancing the need for seasonal freshness with maintaining a consistent brand identity.

Solution: Established clear brand guidelines and seasonal frameworks to allow for creativity while ensuring consistency

Outcome: Successfully increased social media engagement, brand awareness, and audience loyalty throughout the year.

Strengthened the brand’s online presence through consistent, high-quality seasonal content that resonated with followers.

This role emphasized the importance of strategic content planning
and adaptability to seasonal trends while staying true to the brand’s
core identity. It also highlighted the power of user-generated content
in fostering community and trust.

Market Analysis: Conducted a thorough analysis of industry dynamics, competitive landscape, and emerging consumer trends.

SWOT Analysis: Identified strengths, weaknesses, opportunities, and threats to shape a strategic direction.

Growth Strategies: Proposed innovative pathways for growth, including product diversification, market expansion, and sustainability initiatives.

Strategic Planning: Applied frameworks learned in the Strategic Management course to structure recommendations.

Title: Campbell’s Soup Company – Future Strategy Development

Company: Campbell’s Soup Company (Academic Project)

Duration: Spring 2024

Role: Team Member (Strategic Management Student)

The objective of this project was to develop a forward-looking strategy for
Campbell’s Soup Company that aligns with evolving market dynamics and
consumer trends.

Challenge: Integrating diverse team perspectives while maintaining a coherent strategy.

Solution: Fostered open collaboration and aligned on a shared vision through iterative feedback and consensus-building.

Outcome: Developed a comprehensive strategy proposal that reflected a deep understanding of Campbell’s business environment.

Enhanced strategic planning and decision-making skills in a real-world business context.

This project sharpened my ability to analyze complex business
environments and craft actionable strategies. It also reinforced the
importance of teamwork and communication in developing
impactful solutions.

Collaborators: Annamarie Maher, Ava Gerachis, Emmanuelle Zapris & India Lalor

Market Research: Conducted in-depth research on the target market, industry trends, and potential competitors.

Financial Planning: Developed financial projections, including startup costs, pricing strategies, and revenue forecasts.

Brand Development: Created a unique brand identity that reflects the company’s vision and values.

Business Strategy: Outlined operational plans, marketing strategies, and growth opportunities.

Entrepreneurial Application: Applied concepts learned in class to create a realistic and implementable business plan.

Title: Brews & Threads – Fashion Business Plan

Client/Organization: Academic Project (Fashion Business and Entrepreneurship Class)

Duration: Spring 2024

Role: Founder/Business Strategist

The objectove of this project was to develop a comprehensive business
plan for a future fashion company, combining key concepts such as
market research, financial planning, and brand development.

Challenge: Balancing creativity with financial viability in the business model.

Solution: Conducted iterative evaluations and refined the business plan to align creativity with practical financial considerations.

Outcome: Produced a comprehensive business plan that demonstrated an understanding of entrepreneurship and business strategy.

Developed essential skills in market analysis, financial forecasting, and brand positioning.

This project enhanced my ability to translate creative ideas into a
structured, viable business model. It deepened my understanding of
the fashion industry and strengthened my skills in strategic
planning, financial literacy, and brand development.

Fashion Styling Portfolio

Annamaher776@gmail.com