Electric Picks Jewelry

The objective of this project was to develop a comprehensive plan for
the Spring 2025 product launch, covering branding, marketing strategy,
promotional materials, and events. This includes creating a moodbaord
and brand guide, designing flat lays and lifestyle photoshoots, curating
gift-with-purchase offerings, and producing physical items like bubble
mailers, influencer boxes, and sticker sheets. Additionally, the plan
featured engaging events such as a launch party with activations and a
philanthropic component, along with an influencer event to foster brand
awareness.

Collaborators: Annamarie Maher, Alexa GinGold, Bela Cruz, Bella
Riether, Hannah Nguyen, Izzy Cano & Oriana Larisch

John Apel Jewlery

This project was to develop a dynamic, seasonal content strategy for the
brand’s social media channels, aimed at driving engagement, brand
awareness, and audience loyalty. The strategy was tailored to reflect the
unique themes and trends of each season, incorporating a variety of
content formats including posts, stories, reels, and user-generated
content. The plan focused on aligning with key seasonal events,
holidays, product launches, and campaigns, while maintaining
consistent brand messaging and voice. Through strategic content
planning and creative execution, the goal was to boost social media
presence, foster deeper connections with the audience, and enhance
brand visibility throughout the year.

Collaborators: Annamarie Maher, Ava Gerachis, Emmanuelle Zapris & India Lalor

Campbells Soup

In Spring 2024, as part of my Strategic Management course, my team
focused on developing a future strategy for Campbell's Soup Company.
We analyzed market dynamics and consumer trends to propose
innovative growth strategies, which allowed us to refine our strategic
planning skills and gain a deeper understanding of business decision-
making in a competitive landscape.

Brews & Threads

• The objective of this project was to develop a comprehensive business
  plan for a future fashion company as part of my Fashion Business and
  Entrepreneurship class. The goal was to gain a deeper understanding of
  entrepreneurship by applying key concepts such as market research,
  financial planning, and brand development. Through this process, I
  aimed to enhance my ability to create a viable business strategy and
  equip myself with the essential skills needed to succeed in the fashion
  industry.

Fashion Styling Portfolio

Annamaher776@gmail.com